Home / Knowledge / News / Apparel/Garments / Garment sector struggles to survive in its own market

Garment sector struggles to survive in its own market

27
Nov '07
Clothing industry of Vietnam has greatly increased the country's export turnover. However, quiet strikingly, the country's own domestic market has only 25 percent of Vietnamese apparels.

In other words, the country is facing difficulty in competing with foreign brands even in the domestic market. Popular international brands are replacing local ones in Vietnam shops in spite of the fact that only a small section of the affluent class can afford these products.

The youth in Vietnam are increasingly getting accustomed to foreign brands made in China. Some of these brands include Mango, Bossini and Giordano. In contrast to this, local brands like Ninomaxx, PT 2000 and Blue have to face stiff competition even though they are 2-3 times cheaper in price.

In addition to this, the market for children's clothing has also receded from 70 to 40 and 45 percent in the recent years.

Le Quoc An, Chairman of Viet Nam Textile and Apparel Association (VITAS), opined that local industry could not capture the market mainly because Vietnam lacks skillful designers while Chinese clothes are price competitive and superior in design especially in the women's segment.

Market sources also confirm that nearly 70 percent of garments stocked-up for the upcoming festive season are from China and that Chinese T-shirts which are disqualified in its own country, have taken up a large space in Vietnam, selling at merely VND8,000-10,000.


Must ReadView All

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 20th Apr 2021

New guidance for Vietnam's apparel and footwear industry

The Australian Human Rights Commission has released new human rights...

Pic: Shutterstock

Textiles | On 20th Apr 2021

Egypt ready for world's largest textile factory by March 2022

Egypt is going full throttle with the construction of a textiles...

Pic: I Love Coffee dot Today / Shutterstock.com

Apparel/Garments | On 20th Apr 2021

COVID-19 lockdown halts garment production in parts of Cambodia

A 14-day lockdown imposed to curb the spread of COVID-19 pandemic has ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search