Interviews
UGA Bookstore to stack fashion by students
29 Nov '07
3 min read
“The students get to see every tiny cost of production, especially oversees,” Gilbert said. “They have to pay duty and quota costs along with air freight, all of which add up to an additional $5.66 per garment to the wholesale price.”
The result of those added costs mean that the sweatpants will sell for $40, while the T-shirts are only $29.
“I never realized how much work and detail went into making a garment, especially when you source the garment from another country,” said Kristin Bledsoe, a senior from Fayetteville. “You have to take into consideration the language barrier, time differences, availability of the fabrics and quota restrictions.”
In addition to determining the details of each product and arranging to have them produced, the students also had to gain permission from the UGA Athletic Department to use the trademark “G” and the bulldog mascot on their garments.
Fortunately, Alan Thomas, associate athletic director for external affairs, thought the designs were highly marketable.
“The retro look is the hottest thing going in licensed garments,” Thomas said. “I think you ladies have a real winner.”
The garments, offered in limited quantities, will be sold at the UGA Bookstore and by members of the class until supplies run out. But Gilbert plans on next semester's classes producing new products.
“Most of these students will be merchandisers or buyers for the retail industry,” Gilbert said. “These courses will make them better merchandisers and buyers with the knowledge they have gained on design, production, and sourcing; but it also gives them more avenues in their careers such as apparel designers, suppliers and sourcing agents.”
The result of those added costs mean that the sweatpants will sell for $40, while the T-shirts are only $29.
“I never realized how much work and detail went into making a garment, especially when you source the garment from another country,” said Kristin Bledsoe, a senior from Fayetteville. “You have to take into consideration the language barrier, time differences, availability of the fabrics and quota restrictions.”
In addition to determining the details of each product and arranging to have them produced, the students also had to gain permission from the UGA Athletic Department to use the trademark “G” and the bulldog mascot on their garments.
Fortunately, Alan Thomas, associate athletic director for external affairs, thought the designs were highly marketable.
“The retro look is the hottest thing going in licensed garments,” Thomas said. “I think you ladies have a real winner.”
The garments, offered in limited quantities, will be sold at the UGA Bookstore and by members of the class until supplies run out. But Gilbert plans on next semester's classes producing new products.
“Most of these students will be merchandisers or buyers for the retail industry,” Gilbert said. “These courses will make them better merchandisers and buyers with the knowledge they have gained on design, production, and sourcing; but it also gives them more avenues in their careers such as apparel designers, suppliers and sourcing agents.”
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