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Naked Communications to work closely with Kimberly-Clark
18 Dec '07
2 min read
"Naked brings a fresh, innovative and transparent view to the party. By engaging them within our marketing process we expect to drive real change in how we market our brands in a really short period of time.
Ultimately, we need fully integrated and balanced approaches to reach consumers and customers in ways that drive return on our marketing investments faster. We cannot achieve this by just tweaking the old model."
John Harlow, Group Founding Partner at Naked Communications, said: "We are thrilled to be working with Kimberly-Clark and its agency partners, as the company pursues strategic marketing efforts that are truly integrated and which help improve the bottom line. Being named K-C's communications planning agency validates Naked's leadership in helping global organizations achieve the greatest results from implementing global integrated marketing programs."
Ultimately, we need fully integrated and balanced approaches to reach consumers and customers in ways that drive return on our marketing investments faster. We cannot achieve this by just tweaking the old model."
John Harlow, Group Founding Partner at Naked Communications, said: "We are thrilled to be working with Kimberly-Clark and its agency partners, as the company pursues strategic marketing efforts that are truly integrated and which help improve the bottom line. Being named K-C's communications planning agency validates Naked's leadership in helping global organizations achieve the greatest results from implementing global integrated marketing programs."
Kimberly-Clark Corporation
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