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Woodford to see Bobby Jones hardware & apparel biz, Europe

18
Dec '07

Woodford Global PLC has been appointed to manage the Bobby Jones golf hardware and apparel operations throughout Europe and South Africa.

From 1 January 2008, Woodford Global PLC will become the first company in Europe to manage both Bobby Jones hardware and apparel ranges under a license agreement granted by the Hartmarx Corporation.

The license will see Woodford Global PLC govern the promotion and distribution of the brand across Western Europe and South Africa.

Raymond Giuriceo, Managing Director of International Licensing and Vice President of Hartmarx Corporation, said: "Europe is one of our primary assets and we felt the time was right to place the future management of Bobby Jones with a company that knows and understands luxury brands.

"Woodford Global PLC has both the track record and ambition to drive forward the expansion of our business throughout Europe and South Africa."

Stephen Daubney, CEO of Woodford Group PLC, said: "It is Woodford's intention to build relationships and work closely with premium brands around the world and Bobby Jones possesses this quality and heritage that we are proud to be associated with."

No other golf company can lay claim to the Bobby Jones heritage and pedigree, and the agreement with Woodford Global is a major step in the expansion of the brand.

Dr Henry Clemmey, Group Managing Director of Woodford Global, said: "Bobby Jones was a legend with a legacy that typifies the spirit of true sportsmanship.

"However, it is not just about the great man himself, but about the use of the finest materials available, together with cutting edge design and technology in order to deliver and exceed the expectations of quality and performance required by today's sportsmen. This thinking, recognized by professionals and amateurs alike is embodied in the range of Bobby Jones clothing, accessories and golf equipment."

Woodford Global PLC

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