Interviews
ELLE ladies formal wear brand by Tokyo Soir in Japanese market
24 Dec '07
2 min read
ELLE en noir meets these needs by offering women in their late 20s to 30s ladies formal wear through which they can express themselves. It will be sold through Tokyo Soir from spring and summer 2008.
Two lines are being developed. One line is being styled under the theme, "more stylish, more expressive" and will offer excellent design that can be mixed and matched by adding different accents, making it extremely versatile and appropriate to wear in a wide variety of situations. The other line is being styled under the theme, "simple, refined elegance" and will offer attractive formal wear that is elegant and simple, yet incorporates trends.
The formal wear will be sold at major mass merchandisers and specialty stores in Japan. Based on the retail price, sales are expected to increase to 2 billion yen after 3 years.
Two lines are being developed. One line is being styled under the theme, "more stylish, more expressive" and will offer excellent design that can be mixed and matched by adding different accents, making it extremely versatile and appropriate to wear in a wide variety of situations. The other line is being styled under the theme, "simple, refined elegance" and will offer attractive formal wear that is elegant and simple, yet incorporates trends.
The formal wear will be sold at major mass merchandisers and specialty stores in Japan. Based on the retail price, sales are expected to increase to 2 billion yen after 3 years.
ITOCHU Corporation
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