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Costume Express revenue grows in Q2 fiscal 2008
04 Jan '08
3 min read
The change in revenue for the second quarter of fiscal 2008 from the prior year was due in part to an increase in Costume Express brand net sales, which were up from the second quarter of the prior year by 45%.
This increase was primarily due to an 80% increase in catalog circulation. The increase in Costume Express brand net sales was offset by a decrease in Birthday Express brand net sales of 14% due in part to a decrease in catalog circulation of 21% from the prior year.
Mr. Green continued, "We are pleased we were able to increase gross margins and reduce fulfillment expense ratios while managing through the late season spike in sales that most retailers of Halloween products experienced this year. Unfortunately, that sharp, late season spike in sales resulted in a temporary shipping backlog that did create a disappointing shopping experience for some customers.
Our new Warehouse Management System, the first such system to be deployed at Celebrate Express, was launched in December, which historically has represented a period of lower sales volume for the Company. We anticipate this will help streamline our warehouse processes going forward and in turn create an improved customer experience.
Approximately nine months have passed since we ended the process of exploring strategic alternatives to focus on building the business. In this period, we have focused on filling out the management team and initiating the systems work necessary to develop a solid foundation to support strong, consistent customer service.
We believe this approach, while it pressures short term results, will go a longer way to creating the broad, positive word-of-mouth advertising so critical to our business."
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This increase was primarily due to an 80% increase in catalog circulation. The increase in Costume Express brand net sales was offset by a decrease in Birthday Express brand net sales of 14% due in part to a decrease in catalog circulation of 21% from the prior year.
Mr. Green continued, "We are pleased we were able to increase gross margins and reduce fulfillment expense ratios while managing through the late season spike in sales that most retailers of Halloween products experienced this year. Unfortunately, that sharp, late season spike in sales resulted in a temporary shipping backlog that did create a disappointing shopping experience for some customers.
Our new Warehouse Management System, the first such system to be deployed at Celebrate Express, was launched in December, which historically has represented a period of lower sales volume for the Company. We anticipate this will help streamline our warehouse processes going forward and in turn create an improved customer experience.
Approximately nine months have passed since we ended the process of exploring strategic alternatives to focus on building the business. In this period, we have focused on filling out the management team and initiating the systems work necessary to develop a solid foundation to support strong, consistent customer service.
We believe this approach, while it pressures short term results, will go a longer way to creating the broad, positive word-of-mouth advertising so critical to our business."
Click here to view more:
Celebrate Express Inc
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