Home / Knowledge / News / Apparel/Garments / K-C to roll out Cottonelle Comfort Haven

K-C to roll out Cottonelle Comfort Haven

08
Jan '08
Kimberly-Clark Corporation announced it is launching the largest non-traditional marketing campaign in its history to help drive further sustainable growth for its Cottonelle brand.

The campaign "Be Kind to Your Behind" debuts this month and integrates experiential marketing, branded Web sites, Internet advertising, bus and train station ads, FSIs, in-store promotions, redesigned product packaging and public relations activities, as well as traditional TV and print advertising. In addition, the campaign will use the iconic Cottonelle puppy across all communications channels to embody the brand's key benefits of soft, soothing comfort.

"K-C is raising the bar of its marketing efforts through pursuing integrated, media-neutral campaigns based on powerful ideas that leverage the promise of our brands," said Alan Loux, Vice President of Brand Development for K-C. "Through a wide array of marketing channels, including the Cottonelle Comfort Haven, the 'Be Kind to Your Behind' campaign will connect consumers with the brand's promise of comfort in an alluring way."

The Haven features a puppy-themed bus that will travel to major metropolitan cities across North America with four themed comfort areas offering consumers access to massages, yoga, comfortable places to sit and relax during their busy day, and a sweepstakes promotion.

The campaign kicks off in the U.S. and Canada with TV advertising to build awareness, followed by the launch of aremodeled Cottonelle Web site, Internet brand and print advertising, and in March, K-C will roll out the Cottonelle Comfort Haven.


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Feb 2020

CLMV nations urged to export goods items to Japan

Cambodia, Laos, Myanmar and Vietnam (CLMV) were recently encouraged...

Pic: Shutterstock

Apparel/Garments | On 19th Feb 2020

Dhaka to explore European markets for leather goods export

The Bangladesh government would explore markets in Europe for...

Pic: Shutterstock

Textiles | On 19th Feb 2020

Eswatini’s exports decline in January 2020

Exports in Eswatini declined in January by 22.5 per cent to 2.078...

Interviews View All

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Rajiv Sirohi, Shara

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search