Interviews
Casey Saccomanno wins Beene National Scholarship
16 Jan '08
4 min read
"From the very beginning, Casey was a rising star," Henry said. "Her conceptual development and workmanship has always reflected consistently high standards. She's a hard worker, self-motivated and very dedicated to her field of study."
At Wednesday night's event, though, tensions were high as the names of three other winners were called before hers. "I was thinking 'well, at least I tried,'" Saccomanno said.
When her name was announced as the last winner, she said, "I didn't believe it. I sat there for a second" before she started walking to the stage to accept her award.
Saccomanno put in almost a whole semester of work on the YMA project, which was a case study of Gap Inc. Starting in late September, she researched the design, products, merchandising and marketing of the internationally known brand.
First, Saccomanno surveyed Philadelphia University students and faculty and mall shoppers to find out what Gap's strengths and weaknesses are.
She ultimately recommended adding a wider color palette corresponding to three moods rustic, invigorating and mysterious with colors ranging from brown, red, green and yellow to deep purple and blue.
Using the knitting machines on campus, Saccomanno developed color swatches to represent each mood. Her case study also called for adding organic clothing options in higher-grossing stores to appeal to customers interested in natural, organic fibers.
About three weeks ago, Saccomanno found out she was one of eight finalists and on Jan. 7 she went to New York to present her case study to a panel of judges.
"The competition was keen," said Harry Harrison, executive director of the YMA Fashion Scholarship Fund. "Casey's presentation had the most visual impact, and her use of texture and color and her incorporation of a theme to this retail case study were very effective."
"This was a great learning experience, and it's wonderful to get a reward for it," said Saccomanno, who hopes to get a job working in women's wear in New York after her graduation in May.
At Wednesday night's event, though, tensions were high as the names of three other winners were called before hers. "I was thinking 'well, at least I tried,'" Saccomanno said.
When her name was announced as the last winner, she said, "I didn't believe it. I sat there for a second" before she started walking to the stage to accept her award.
Saccomanno put in almost a whole semester of work on the YMA project, which was a case study of Gap Inc. Starting in late September, she researched the design, products, merchandising and marketing of the internationally known brand.
First, Saccomanno surveyed Philadelphia University students and faculty and mall shoppers to find out what Gap's strengths and weaknesses are.
She ultimately recommended adding a wider color palette corresponding to three moods rustic, invigorating and mysterious with colors ranging from brown, red, green and yellow to deep purple and blue.
Using the knitting machines on campus, Saccomanno developed color swatches to represent each mood. Her case study also called for adding organic clothing options in higher-grossing stores to appeal to customers interested in natural, organic fibers.
About three weeks ago, Saccomanno found out she was one of eight finalists and on Jan. 7 she went to New York to present her case study to a panel of judges.
"The competition was keen," said Harry Harrison, executive director of the YMA Fashion Scholarship Fund. "Casey's presentation had the most visual impact, and her use of texture and color and her incorporation of a theme to this retail case study were very effective."
"This was a great learning experience, and it's wonderful to get a reward for it," said Saccomanno, who hopes to get a job working in women's wear in New York after her graduation in May.
Philadelphia University
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
