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The XMI Style Guide by neckwear maker XMI Corp
05
Feb '08
XMI Corporation, a leading designer and manufacturer of premium mens' and boys' neckwear, dress shirts, sports shirts, and accessories, has unveiled The XMI Style Guide, a men's fashion and lifestyle blog. The blog's content, which is updated weekly, approaches these topics with humor and irreverence, creating a fun, original experience for visitors.

The primary voice of the blog is provided by, “XMI: The Man” – a fictitious character derived from the mind of XMI Founder and Lead Designer Bert Pulitzer. Pulitzer and other fashion industry luminaries will contribute blog content. “The XMI Style Guide allows us the opportunity to present fun interactive content through an innovative outlet,” said Jack Khzouz, President and CEO of XMI Corporation.

“It's a great new avenue for us to showcase our products and industry expertise.” The key sections of the blog include: Chronicles of XMI: The Man, a section devoted to funny, tongue-in-cheek fictional stories straight from the life experiences of “XMI: The Man”; How to XMI, a monthly tie and shirt style pairing; and XMI Interactive, which provides photos, videos, and 'How to…' instructional guides for the fashion-challenged.“We are excited to expand XMI's presence on the web,” said Pulitzer.

“Additionally, the blog gives us a way to help out all those guys out there whose Mothers are still dressing them!”

XMI Coproration


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