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NAP to create Backwoods lifestyle clothing collection
08
Feb '08
Nitches announced it has acquired outdoor lifestyle retailer Backwoods Equipment Company, whose operations consist of Backwoods stores and travel service Backwoods Adventures.

This is Nitches' first venture into retailing and signals a move by the company to extend its niche focus into the specialty retailing sector.

The infrastructure and resources of Nitches will be leveraged to grow the Backwoods brand, which inspires people to seek adventure and live their lives boldly.

Backwoods has a long history of providing customers in the Midwest with a strong assortment of top quality, technical gear alongside a broad collection of outdoor lifestyle clothing and footwear.

The first store opened in Wichita, Kansas in 1973 and the chain now comprises eight retail locations in Kansas, Nebraska, Oklahoma and Texas.

As a part of the ongoing strategic plan, Backwoods recently relocated its corporate headquarters to Austin, Texas from Wichita, Kansas.

Steve Wyandt, Chairman of Nitches, observed, "We are fortunate to find a retailer in this emerging category of outdoor lifestyle with a history of strength through product mix and management expertise.

We identified in Backwoods' CEO Jennifer Mull an entrepreneurial spirit that is consistent with our philosophy at Nitches. Jennifer is the driving force of this alliance and we will rely on her continued leadership."

Over the past five years, Ms. Mull has energizedBackwoods by redefining the merchandising mix and operations of the stores, nearly doubling the sales volume in that same period.


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