Under Armour to supply technical kit to Hannover 96

16 Feb '08
2 min read

Starting with the 2008/2009 season, US sports apparel manufacturer Under Armour will become the official kit supplier for the German soccer league club Hannover 96, Under Armour announced. The new partnership was brokered by Hannover's marketing partner SPORTFIVE.

Under Armour and Hannover 96 have signed a contract to cooperate through the 2010/11 season. This agreement includes all technical apparel and accessories for game day and training as well as numerous advertising assets inside Hannover's AWD Arena and promotional rights for Under Armour.

"It is a great honour to be associated with one of European football's most historic teams in Germany," said Peter Mahrer, President of Under Armour Europe. "We believe that our high-performance product line of apparel and accessories fits perfectly with the club's aspirations to reach the top level of the German Football League and to gain European acknowledgment."

"We are pleased that Under Armour has signed its first Bundesliga football kit suppliers' contract with Hannover 96. The contract is an expression of trust in the high quality of Under Armour's innovative products -- as well as a sign of trust in Hannover 96's performance," said Martin Kind, CEO of Hannover 96 GmbH & Co. KGaA.

The new Hannover kit will be Under Armour's first kit for a professional soccer team and will be available at the Hannover 96 arena shop as well as at sports retailers throughout Germany. The company has been creating moisture- wicking performance apparel for athletes in the US since 1996 and has been marketing its products in Germany since 2006.

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