Interviews
CafePress launches Meter to Track candidate product sales
06 Mar '08
3 min read
- Fashion, Teddy Bears and Beer -- how do the candidates fare with specific products? The results may surprise you ...
- The Kids Vote -- Obama-themed kids' clothing sells four times more than Hillary-themed kids' clothing.
- The Beer Vote -- Hillary-themed steins are selling at twice the rate of Obama-themed steins.
- Undergarment Preferences -- Among the Democratic-themed thong sales, Obama beats Clinton 54 percent to 45 percent.
- Men vs. Women Votes -- Obama edges Clinton in the women's T-Shirt sales, while Clinton prevails in the boxers and men's T-Shirt sales.
- Dog Votes -- Obama-themed dog gear is besting Clinton-themed dog gear 67 percent to 33 percent. Ron Paul-themed dog gear is still besting McCain dog gear by more than three-to-one.
- Teddy Bear Vote -- Clinton gives a bigger bear hug, besting Obama 53 percent to 47 percent in teddy bear sales.
"On CafePress, people are voting with their wallets in a manner that immediately reflects what's happening on the campaign trail," said Fred Durham.
Within days following the news that Sen. Clinton had cried during an interview in a New Hampshire coffee shop, Clinton "cry baby" products were selling on CafePress. When Sen.
McCain won the New Hampshire primary, after his campaign had struggled for nearly a year, "The Mac is Back" products began selling on CafePress within hours. "What happens on CafePress in aggregate is both timely and socially relevant," said Durham.
Will CafePress sales numbers predict election results? Only time will tell. When it comes to presidential politics, they certainly point to where the voters passions lie.
- The Kids Vote -- Obama-themed kids' clothing sells four times more than Hillary-themed kids' clothing.
- The Beer Vote -- Hillary-themed steins are selling at twice the rate of Obama-themed steins.
- Undergarment Preferences -- Among the Democratic-themed thong sales, Obama beats Clinton 54 percent to 45 percent.
- Men vs. Women Votes -- Obama edges Clinton in the women's T-Shirt sales, while Clinton prevails in the boxers and men's T-Shirt sales.
- Dog Votes -- Obama-themed dog gear is besting Clinton-themed dog gear 67 percent to 33 percent. Ron Paul-themed dog gear is still besting McCain dog gear by more than three-to-one.
- Teddy Bear Vote -- Clinton gives a bigger bear hug, besting Obama 53 percent to 47 percent in teddy bear sales.
"On CafePress, people are voting with their wallets in a manner that immediately reflects what's happening on the campaign trail," said Fred Durham.
Within days following the news that Sen. Clinton had cried during an interview in a New Hampshire coffee shop, Clinton "cry baby" products were selling on CafePress. When Sen.
McCain won the New Hampshire primary, after his campaign had struggled for nearly a year, "The Mac is Back" products began selling on CafePress within hours. "What happens on CafePress in aggregate is both timely and socially relevant," said Durham.
Will CafePress sales numbers predict election results? Only time will tell. When it comes to presidential politics, they certainly point to where the voters passions lie.
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