For the Bridal industry this is a step in the footlights of independence. Finally producers, buyers, visionairs and press can come together on a location that is exclusively created for this line of business. In future, Essen will be the centre of Bridal and Evening fashion.
The town Essen with its infrastructure and position near the Rhein-metropolises, offers ideal traffic-connections and urban political commitment. This is an extraordinary combination that will offer exhibitors and buyers a new level of service.