OmniaLuo's strategy to focus on domestic expansion

12 Mar '08

3 min read

OmniaLuo Inc, a China-based company engaged in the business of designing, developing, marketing and distributing fine women's apparel under the brand name OMNIALUO, outlined its 2008 business strategy. OmniaLuo's strategy will focus on the following:

• Domestic expansion
• Increased brand awareness through international advertising campaigns and trade shows
• Extension of target demographics and clothing lines
• Continued development of operational and corporate infrastructure
• Quarterly U.S. investor road shows and conferences
• NASDAQ listing upgrade

Domestic Expansion:
OmniaLuo currently has 186 retail stores across 32 of the 34 provinces in China. By year-end 2008, the Company expects to have more than 250 retail stores in operation. All new stores will be located in the most affluent and fastest growing cities in China.

Increased Brand Awareness through International Advertising Campaigns and Trade Shows

The Company has allocated $1.0 million to launch international advertising campaigns and attend international trade shows.

• OmniaLuo has launched its international advertising campaign with China Fashion Brand Net ("CFBN"), one of the most dynamic and recognizable fashion platforms in the world. With more than 5 million CFBN registered users, OmniaLuo expects to attract new franchisees and expand brand awareness in China and abroad.

• In March of 2008, OmniaLuo will attend and exhibit atthe China International Clothing and Accessories Fair in Beijing. This trade show is the largest fashion exhibition in Asia and second largest in the world, attracting more than 120,000 visitors from around the globe. The Company will exhibit its new summer line, recruit new franchisees and gain international exposure for the OMNIALUO brand.

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