Summer style in San Francisco

15 Mar '08

3 min read

The Dockers Mobile concept continues to infuse practicality with style for the consumers engaged in active outdoor activities or while traveling. This includes matching a rugged-meets-contemporary shirt jacket offering inner security pockets and plackets, or a shirt with detachable sleeves with UV protection finishing. Other Dockers Mobile products include stain-barrier pants or ¾ straight leg transformable pants with detachable pockets. These versatile outfits have been fabricated with innovative features to provide greater comfort and ease, and will be perfect for the active travelers who require more than just on-trend styles.

The sharp and smart by-day and stylish by-night executive will have a wide range of outfits to choose from the Dockers Collection concept. With 100% cotton dress and polo shirts in traditional hues of navy, white, black and taupe with pastel shades such as pink blush and lavender, as well as stripes, the executive will be able to go through a variety of dress-up and after-work social settings with ease. These shirts, when matched with pleated and flat-front pants with Never Iron, Easycare and wrinkle-resistance qualities, will ensure the executive looking smart for all occasions.

The launch of the Dockers Spring/Summer 2008 Collection will be supported by a print advertising campaign and retail concept that depicts the summer lifestyle in San Francisco.

The Dockers Spring/Summer 2008 collection will launch in Asia from March.

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