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New Era signs agreement with Korean Baseball Organization

21
Mar '08

New Era Cap Co Inc the leading headwear designer and manufacturer, announced a three-year licensing agreement with the Korean Baseball Organization (KBO) with the Lotte Giants and Samsung Lions the first KBO teams to don New Era on-field fitted caps for the 2008 season.

This new deal, which will take effect immediately, will also give New Era sponsorship rights including in-stadium signage in the ball-parks of the agreeing teams as well as key ads that will be placed in various magazines, plus bus, subway and cable sports TV placements.

"New Era is proud to launch a relationship with the KBO," said Andrew Wood, Representative Director for New Era Cap Asia Pacific.

"This deal will further enhance our Asian influence and will no doubt help us build upon our already strong international relationships.

Moving forward we expect up to six teams to wear our caps in the 2009 season and hope to have all eight KBO teams wearing New Era on-field caps in the near future."

The Korea Baseball Organization (KBO) of South Korea is the country's professional national baseball league. It was founded with six teams in 1982 and currently has eight.

The teams are named after the sponsoring companies. The KBO is comprised of the KIA Tigers, Samsung Lions, Lotte Giants, Woori Heros, Hanwha Eagles, SK Wyverns, Doosan Bears and LG Twins.

New Era will be a proud new sponsor of the KBO beginning with the start of the 2008 season which opens up on March 29, 2008.

The new caps will be available in KBO concession shops, hypermarkets, multi-sports shops (Footlocker, The Athletic Foot, etc), franchise shops and other premium retailers.

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