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Lucy expands its presence with 2 new stores

21
Mar '08

lucy activewear, an everyday performance apparel company focused on inspiring active, on-the-go women, will open two new stores in April as part of its new store expansion – making a total of 66 stores nationwide.

New lucy stores will open in Darien, CT on April 4th at Boston Post Road, and in Bethesda, MD on April 11th at Bethesda Row. “We are excited to expand our presence in Connecticut and Maryland,” said Michelle Lantow, President of lucy activewear. “There is an active lifestyle at the heart of each of these markets, making lucy a perfect fit.”

These new stores will host Grand Opening Events designed to launch lucy within the local community. lucy grand opening events offer the ultimate shopping experience with live music, organic hors d'oeuvres, and complimentary massages to refresh and rejuvenate. In addition, as part of the lucy cares program, 10% of sales from these Grand Opening Events will be donated to local charities.

lucy fit, fabric, and function:
With unmatched comfort and flattering styles, lucy is ideal for active women who are looking for the perfect combination of fashion and function to carry them through the day. The lucy brand carries an array of exclusive styles each season classified into four signature categories: active, energy, balance and essentials.

Many lucy tops and pants come in lengths, giving women the opportunity to find the perfect fit for their individual body type. The brand also offers three signature fabrics: lucy tech, lucy flex and lucy lux, that provide function and style for a variety of activities from running on the treadmill to running around the city.

lucy activewear

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