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Patagonia to track social & ecological impact of specific garments

25
Mar '08
According to Jill Dumain, Patagonia's director of environmental programs, the research involved in developing the Chronicles has proved to actually drive major business decisions at Patagonia.

"The Chronicles revealed that transportation makes up only about 1 percent of our overall energy use," said Dumain. "Had we listened to the current media buzz touting transportation as the largest factor in energy consumption, we might have greatly misplaced our efforts by making strides to geographically shorten our supply chain which would have massively impacted our business financially, logistically and perhaps even effected product quality and we would only have reduced our energy savings by 1 percent.

Instead, we are focusing our energy on areas where we can truly make a difference right in the heart of the manufacturing process."

The launch of The Footprint Chronicles puts into practice a prototype that they hope will inspire other companies to increase their transparency, and at the very least, raise awareness.

"We've been in business long enough to know that if we can reduce or eliminate a harm, other businesses will be eager to follow suit," said Sheahan.

"Many companies will be pleasantly surprised that when they delve into their manufacturing processes, they will be able to present a balanced expose of their practices. Customers will appreciate their honesty and reward them for it."

The Footprint Chronicles includes more than 35 filmed interviews and slideshows of factory workers, farmers, owners, designers and third-party auditors to provide an unprecedented level of transparency both internally and externally from the factories and manufacturing partners that create its products, to the end of the product's lifespan.

Patagonia


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