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Macy's Turn Over A New Leaf campaign kicks off on April 20

26
Mar '08
In celebration of Earth Week and National Park Week, Macy's and the National Park Foundation announced a new partnership to educate, raise awareness and generate funds for parks across the country. The collaboration is the cornerstone of Macy's Turn Over A New Leaf campaign that kicks off on April 20, 2008 and runs through April 27, 2008.

The awareness campaign is designed to support, educate and inspire sustainability and eco-friendly practices in everyday life. In addition to special promotions, merchandise and in-store events, Macy's will donate all of the proceeds from ticket sales for its national charity days—One Good Turn—to the National Park Foundation.

"A source of exploration and discovery, national parks are a beloved and vital part of our nation's heritage," said Peter Sachse, president, Macy's Corporate Marketing. "The collaboration between Macy's and the National Park Foundation is designed to inspire a renewed interest in protecting and preserving our national parks and to heighten environmental awareness among our customers and employees.

The National Park Foundation is a highly respected organization with an important mission, and Macy's connection to the general consumer offers a valuable platform to promote environmental activism.”

“The National Park Foundation is proud to be chosen as the first charity in Macy's history to be the sole beneficiary of a national charity shopping event. We are honored to be working with them to engage the American public in supporting their national parks,” said Vin Cipolla, President and CEO of the National Park Foundation. “This is a truly innovative approach to corporate stewardship and we applaud Macy's commitment to help protect the environment and preserve our national parks for generations to come."


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