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Wet Seal to launch Ashlee Simpson's new collection

27
Mar '08
Wet Seal will launch a new collection of tops designed by multi platinum recording artist Ashlee Simpson in conjunction with her third CD release, BITTERSWEET WORLD, and a major in-store and online nationwide promotion on April 22, 2008.

The Wet Seal Inc, a leading specialty retailer to young women, announced the launch of a collection of tops designed by Ashlee Simpson. The collection features designs inspired by Ashlee Simpson's personality, sense of style and album artwork.

Each piece displays Ashlee's signature touch and will be priced in line with Wet Seal merchandise. The line will launch nationally on April 22, 2008, the same day that her new album BITTERSWEET WORLD hits stores and online retailers nationwide. The first single from the release "Little Miss Obsessive" is currently heating up radio airwaves.

"Ashlee is a role model for our girl and her fun and flirty sense of style is an inspiration for the line. The goal was to partner with an icon and deliver affordable fashion, and Ashlee is an ideal partner for this," said Ed Thomas, the Company's Chief Executive Officer. "We're excited to see the designs brought to life in our stores and we look forward to Ashlee's exclusive merchandise being available across America."

In conjunction with the launch of the collection, Wet Seal will also be selling the highly anticipated new release from Ashlee, Bittersweet World. The CD will be available at all Wet Seal locations nationwide and online at wetseal.com. In addition, a nationwide promotion will also launch that includes a sweepstakes in which one lucky winner will bring four friends to a private meet-and-greet sound check party during Ashlee's summer tour.


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