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Dress for the job you want, not the one you have!
29 Mar '08
3 min read
According to Maher, when considering a new apparel program, companies should consider these three key objectives to determine the right look:
-- Brand essence -- what sets the company apart from other companies? Whether the company is a trusted financial institution that has been in business for many years or a new neighborhood burger joint, apparel can project a formal, conservative image, a casual, playful image or anything in between.
-- Outfitting goal -- what are the functional needs of the apparel? If employees will be wearing them daily, fabrics that wear well and don't pill or fade are essential. If employees will be wearing them while traveling, fabrics that are wrinkle resistant will keep employees looking professional.
-- Uniform wearers -- who will be wearing the selected apparel?If employees in multiple roles will be wearing different apparel pieces,it's important to select a collection that will compliment the whole team.
For example, selecting a single color can create a unified look for a group of employees whether they are wearing polos or pinpoint oxfords.
-- Brand essence -- what sets the company apart from other companies? Whether the company is a trusted financial institution that has been in business for many years or a new neighborhood burger joint, apparel can project a formal, conservative image, a casual, playful image or anything in between.
-- Outfitting goal -- what are the functional needs of the apparel? If employees will be wearing them daily, fabrics that wear well and don't pill or fade are essential. If employees will be wearing them while traveling, fabrics that are wrinkle resistant will keep employees looking professional.
-- Uniform wearers -- who will be wearing the selected apparel?If employees in multiple roles will be wearing different apparel pieces,it's important to select a collection that will compliment the whole team.
For example, selecting a single color can create a unified look for a group of employees whether they are wearing polos or pinpoint oxfords.
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