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Three companies to launch National T-Shirt Recycling Program

01
Apr '08

According to Rogan Gregory," Recycling t-shirts to create something new and beautiful personifies the evolution and metamorphosis of the Earth. We are taking eco fashion to the next level."

"There is a fast growing environmentally based fashion movement that we feel is the New Cool. It is redefining what luxury is all about. We must work together, educate ourselves and inform people of how to participate.

Everything we do now must have a conscious thought to it. Thinking, walking and talking and with the flag of intention to create beauty through fashion in a more organic, sustainable way is the future." says Julie Gilhart, Senior Vice-President, Fashion Director of Barneys New York.

The recycling program will kick off with two exclusive VIP events at Barneys New York flagship locations: Los Angeles on April 15th with a special performance by She & Him, featuring Zooey Deschanel and M. Ward and New York City on Earth Day, April 22nd with an exclusive performance by British singing sensation & Geffen recording artist Kate Nash.

DJ Paul Sevigny to provide music at both events. THE GREEN is presented by Lexus Hybrid Living and Citi Smith Barney.

Sundance Channel

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