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Aussie WIS to distribute Lakeland protective clothing
04 Apr '08
3 min read
Complementing Blackwoods in Australia are four major national specialists, with Protector Alsafe operating as its provider of safety products and services. Protector Alsafe is Australia's largest specialist safety distribution company dedicated to serving customers with an unparalleled range of specially selected quality products and brands. The company prides itself on supplying the broadest range of the world's best brands of safety equipment.
Protector Alsafe's branch network of 40 locations offers sales and technical support backed by a team of safety specialists dedicated to offering the best personal protection solutions for the industrial marketplace. As is the case for Protector Alsafe in Australia, Protector Alsafe subsidiaries in New Zealand are the market leaders in the region.
Commenting on Lakeland's latest successful initiative to expand internationally, Chris Ryan, Chief Executive Officer of Lakeland, stated, "Our agreement with Wesfarmers Industrial and Safety is consistent with Lakeland's goal of driving growth in international markets.
The combination of Wesfarmers' sales and distribution capabilities with our unique line of disposable and chemical protective garments positions both parties for growth amid the favorable market conditions in Australia. This agreement offers a unique opportunity to employ a different business model that will maximize distribution channel efficiencies and the corporate strengths of both companies to cost-effectively deliver high quality products to the market. We anticipate a long and mutually beneficial relationship with Wesfarmers.
"Our international expansion initiatives continue to show progress, and we are beginning to achieve benefits of scale for our regional manufacturing facilities in China and India. Our prior investments in manufacturing, along with the distribution agreement announced today, are integral to Lakeland's growth strategy in the Pacific.
Within the region, Australia is one of the most mature personal protective equipment markets which, until this agreement, we had not formally entered. Leveraging a local partner such as Wesfarmers -- with its formidable ability to penetrate Australia -- Lakeland has made a sound choice while preserving critical resources for use in further capitalizing on developing markets like China and India."
Protector Alsafe's branch network of 40 locations offers sales and technical support backed by a team of safety specialists dedicated to offering the best personal protection solutions for the industrial marketplace. As is the case for Protector Alsafe in Australia, Protector Alsafe subsidiaries in New Zealand are the market leaders in the region.
Commenting on Lakeland's latest successful initiative to expand internationally, Chris Ryan, Chief Executive Officer of Lakeland, stated, "Our agreement with Wesfarmers Industrial and Safety is consistent with Lakeland's goal of driving growth in international markets.
The combination of Wesfarmers' sales and distribution capabilities with our unique line of disposable and chemical protective garments positions both parties for growth amid the favorable market conditions in Australia. This agreement offers a unique opportunity to employ a different business model that will maximize distribution channel efficiencies and the corporate strengths of both companies to cost-effectively deliver high quality products to the market. We anticipate a long and mutually beneficial relationship with Wesfarmers.
"Our international expansion initiatives continue to show progress, and we are beginning to achieve benefits of scale for our regional manufacturing facilities in China and India. Our prior investments in manufacturing, along with the distribution agreement announced today, are integral to Lakeland's growth strategy in the Pacific.
Within the region, Australia is one of the most mature personal protective equipment markets which, until this agreement, we had not formally entered. Leveraging a local partner such as Wesfarmers -- with its formidable ability to penetrate Australia -- Lakeland has made a sound choice while preserving critical resources for use in further capitalizing on developing markets like China and India."
Lakeland Industries Inc
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