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Patagonia opens new Boulder store
05 Apr '08
4 min read
In keeping with longtime corporate efforts to promote sustainable development, Patagonia has added its own environmentally friendly touches such as bamboo hangers and wall fixtures, rubber chairs made from recycled tires, recycled metal tables produced from parts bought from old Midwest factories, and a cash and wrap made from recycled fir flooring as well as recycled tin.
The 2,961-square-foot store carries outdoor sports and lifestyle products tailored to the Boulder terrain and population, complementing the inventory of the Denver store 30 miles away.
Items range from layering systems and men's and women's surfing apparel to specific products for local sports such as snowboarding, skiing, rock and alpine climbing, trail running, hiking/trekking and fly fishing.
'Green' Pioneer:
Patagonia's Voice Your Choice program and historic site selection mark the latest chapter in a corporate commitment to environmental causes that began decades ago with a critical decision by Patagonia company founder and rock-climbing enthusiast Yvon Chouinard.
At a predecessor company in the early 1970s, Chouinard decided to abandon a successful but rock-scarring line of piton climbing hardware and replace it with environmentally friendly aluminum chocks that leave the rock face intact.
That decision was the forerunner of Patagonia's mission to “build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.” To fulfill that mission, Patagonia earmarks 1% of sales for a grant program that has given more than $29 million to over 1,000 environmental organizations since 1985.
In addition, the company uses 100% organic cotton for all Patagonia-branded apparel to avoid causing environmental damage from toxic chemicals used in growing conventional cotton. It also has used fleece made from post-consumer recycled plastic soda bottles since 1993, and last year became the first clothing manufacturer to recycle competitors' garments as well as its own through a program that accepts worn-out fleece, organic cotton t-shirts and Capilene (long underwear) products. The donated garments are recycled into new fibers to save energy and reduce greenhouse gas emissions.
The Boulder store is Patagonia's 24th retail location. Patagonia products are also sold through select retail dealers and through the company's website as well as through Patagonia retail stores.
The 2,961-square-foot store carries outdoor sports and lifestyle products tailored to the Boulder terrain and population, complementing the inventory of the Denver store 30 miles away.
Items range from layering systems and men's and women's surfing apparel to specific products for local sports such as snowboarding, skiing, rock and alpine climbing, trail running, hiking/trekking and fly fishing.
'Green' Pioneer:
Patagonia's Voice Your Choice program and historic site selection mark the latest chapter in a corporate commitment to environmental causes that began decades ago with a critical decision by Patagonia company founder and rock-climbing enthusiast Yvon Chouinard.
At a predecessor company in the early 1970s, Chouinard decided to abandon a successful but rock-scarring line of piton climbing hardware and replace it with environmentally friendly aluminum chocks that leave the rock face intact.
That decision was the forerunner of Patagonia's mission to “build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.” To fulfill that mission, Patagonia earmarks 1% of sales for a grant program that has given more than $29 million to over 1,000 environmental organizations since 1985.
In addition, the company uses 100% organic cotton for all Patagonia-branded apparel to avoid causing environmental damage from toxic chemicals used in growing conventional cotton. It also has used fleece made from post-consumer recycled plastic soda bottles since 1993, and last year became the first clothing manufacturer to recycle competitors' garments as well as its own through a program that accepts worn-out fleece, organic cotton t-shirts and Capilene (long underwear) products. The donated garments are recycled into new fibers to save energy and reduce greenhouse gas emissions.
The Boulder store is Patagonia's 24th retail location. Patagonia products are also sold through select retail dealers and through the company's website as well as through Patagonia retail stores.
Patagonia
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