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Eleventh Floor Apparel purchases Linda Lundstrom brand

05
Apr '08
The brand created by designer Linda Lundstrom has been purchased by Canadian company, Eleventh Floor Apparel Ltd, which now owns the rights to the Lundstrom name, assets and manufacturing plant of the former company, Linda Lundstrom Inc (LLI). The purchase was announced two months after LLI filed a Notice of Intention to file a Proposal under the Bankruptcy & Insolvency Act of Canada on January 31, 2008.

As Eleventh Floor Apparel Ltd restructures the former business model of LLI to ensure the success and profitability of the Lundstrom brand in the future, Linda Lundstrom remains in the role of Chief Creative Officer. Under the new ownership and management structure, Lundstrom will focus solely on designing her seasonal collections.

"We are incredibly excited and honoured to be working with a true talent in the Canadian fashion world such as Linda Lundstrom," said Karen Spisak, vice-president of brand development, Eleventh Floor Apparel Ltd.

"The Lundstrom brand is synonymous with beautiful clothing, inspirational stories and real women dressing for real life. Linda's designs for the upcoming season are stunning - her best ever - and we are thrilled to be able to bring this collection to her loyal retailers and customers in North American and European markets - albeit, fashionably late!"

Eleventh Floor Apparel Ltd. will focus on growing the business through strategic marketing campaigns supported by a strong financial infrastructure. The Company has called back the majority of LLI's employees to their former or newly created positions and will continue the valued relationships with the same distributors and suppliers that LLI has worked with for many years.


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