China : Ever-Glory opens 18 retail counters to sell LA GO GO

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Ever-Glory opens 18 retail counters to sell LA GO GO

11
Apr '08

Ever-Glory International Group Inc a leading apparel manufacturer in the People's Republic of China ("PRC"), announced it opened 18 retail counters to sell its LA GO GO fashion line during the fiscal first quarter ended March 31, 2008.

The retail counters, which occupy about 28 square feet on average, were established inside of large department stores in the densely populated areas of Beijing, Shanghai, Chengdu, and Tianjin.

The LA GO GO brand is designed to provide high-quality, stylish fashions to younger, professional women who love to shop and tend to spend more on clothing and accessories. The counters currently offer spring and summer collections.

"We are excited to announce this initial progress in our private-label strategy, which we believe will be a major source of growth for Ever-Glory in coming quarters," said Mr. Yihua Kang, Chairman and Chief Executive Officer of Ever-Glory.

"Our emphasis on quality and remaining in step with global fashion trends has enabled us to establish a solid foundation on which to better serve the domestic Chinese apparel market."

In addition to the retail counters, Ever-Glory plans to establish eight to 10 retail stores during the 2008 fiscal year. These stores will be both free- standing and in shopping malls in major cities.

"We look forward to increasing customer loyalty and attracting regular customer visits as we increase our presence and brand recognition across China," said Mr. Kang.

Ever-Glory launched its private-label LA GO GO line in January 2008, under a joint venture with Shanghai La Chapelle Garment and Accessories Co Ltd one of the top-ranked fashion retailers in China, which operates more than 350 stores across the nation.

Management expects to open a combination of 60 to 80 retail counters and stores across China by the end of 2008.

Ever-Glory International Group Inc

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