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H&M tops European retail brands survey

14
Apr '08
Jez Frampton, Group Chief Executive of Interbrand, the leading brand consultancy, announced today the first ever ranking of The Top Performing European Retail Brands at the second annual World Retail Congress in Barcelona, Spain.

Leading the way for retailers across Europe, H&M ranks first with a value of €10.366bn. The Sweden-based company delivers trend-setting apparel and even brings couture to mass market with celebrity designers.

Other top performers in the ranking of twenty-five brands include the French-owned Carrefour (€6.620bn), Sweden's Ikea (€6.516), the UK's Tesco (€5.617bn), and M&S €5.100bn).

“Retail brands provide the most comprehensive opportunities for brands to truly come to life. The scope of retail brands goes from the insights that create a robust brand strategy, into store design, engagement of your people and in many cases, the creation and supply of own label produce.

Retail brands have the ultimate opportunity to create a chain of brand experiences through their environments, service standards as well as products and services. Our study shows the real value of getting this right for the business and the brand,” commented Interbrand Global Chief Executive, Jez Frampton.


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