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Chlorophylle to develop a network of concept stores

21
Apr '08

Chlorophylle, the Quebec-based outdoor clothing company announces the opening of 3 new concept store locations in the province of Quebec - 2 in Montreal and 1 in Quebec City. The Montreal boutiques are located on St-Denis street in front of the well-known St-Denis Theatre and also on Atwater Avenue near the Atwater Market.

The Quebec City location is on Bouvier Street. The addition of these stores now brings the number of locations to 13 in total in Chlorophylle's growing network of concept stores.

Founder and President, Laval Tremblay, expressed his satisfaction with the most recent expansion for this spring, "These new stores are the result of our strategy to develop a network of concept stores across Canada. These boutiques assure the future growth of the brand and leverage our efforts to expose not only what we stand for, but also to display the entirety of our outdoor performance and lifestyle products."

A Chlorophylle concept store is the tangible result of the company's desire to conduct business in a responsible manner and all the while create a unique shopping experience for customers. Customers will discover merchandising tools as well as displays, countertops, and changing rooms that have been built in Lac St-Jean region from recycled barn sheds that would otherwise have been destroyed.

The company has also made its best efforts to work with the locations in their present state in order to reduce, recycle and reuse all availablematerials on site. Even the shopping bags are a fun and practical addition for the concept.

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