Home / Knowledge / News / Apparel/Garments / Sale of Green products enjoys a steep surge
Sale of Green products enjoys a steep surge
22
Apr '08
With Earth Day arriving tomorrow, Americans will be presented with many "green" product offerings. Although Earth Day was founded in the 1970s, it is truly taking root as more and more consumers look for ecologically friendly choices.

According to research from Mintel, one-third of adults claim to "regularly" buy green products, up from 12% 16 months ago. However, these shoppers don't want to be fooled.

They want more than just apparel or food products with a "natural" label slapped on. Research from ACNielsen shows consumers investigate what they buy to ensure they are truly green.

Gramicci a leading outdoor lifestyle apparel manufacturer known for its iconic 'never the norm' natural and organic clothing, has been devoted to sustainable materials since 2006 before many companies jumped onto the green bandwagon.

In fact about 35% of the Agoura Hills, Calif. based company's sales come from a separate collection clearly called "Greenicci."

The Greenicci line of all-sustainable products is made from Hemp, Certified Organic Cotton or recycled materials or blends of each. The comprehensive offering for men and women, includes polos, shorts, t-shirts, skirts and pants.

And Greenicci is moderately priced. For example, an organic knit polo shirt carries a suggested retail price of $38 and T-shirts sell for $28. In celebration of Earth Day, all Greenicci items on the company's website will be discounted by 10% from April 22-27.


Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

L-R: Jonathan Akeroyd, Donatella Versace, John D Idol. Courtesy: Rahi Rezvani

Fashion | On 25th Sep 2018

Michael Kors to acquire Versace; to be renamed Capri

Michael Kors Holdings Limited, a global fashion luxury group, has...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Interviews View All

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search