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Sale of Green products enjoys a steep surge

22
Apr '08
With Earth Day arriving tomorrow, Americans will be presented with many "green" product offerings. Although Earth Day was founded in the 1970s, it is truly taking root as more and more consumers look for ecologically friendly choices.

According to research from Mintel, one-third of adults claim to "regularly" buy green products, up from 12% 16 months ago. However, these shoppers don't want to be fooled.

They want more than just apparel or food products with a "natural" label slapped on. Research from ACNielsen shows consumers investigate what they buy to ensure they are truly green.

Gramicci a leading outdoor lifestyle apparel manufacturer known for its iconic 'never the norm' natural and organic clothing, has been devoted to sustainable materials since 2006 before many companies jumped onto the green bandwagon.

In fact about 35% of the Agoura Hills, Calif. based company's sales come from a separate collection clearly called "Greenicci."

The Greenicci line of all-sustainable products is made from Hemp, Certified Organic Cotton or recycled materials or blends of each. The comprehensive offering for men and women, includes polos, shorts, t-shirts, skirts and pants.

And Greenicci is moderately priced. For example, an organic knit polo shirt carries a suggested retail price of $38 and T-shirts sell for $28. In celebration of Earth Day, all Greenicci items on the company's website will be discounted by 10% from April 22-27.


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