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Jeans Exchange Program kicks off Levi's '501(R) Day'

22 Apr '08
3 min read

The Levi's Brand's partnership with Goodwill Industries is part of Levi's annual "501 Day" volunteer efforts. Levi Strauss & Co employees have a rich history in volunteerism.

Employees at Levi Strauss & Co contribute more than 40,000 hours of service each year on 64 Community Involvement Teams around the world.

"501 Day" is a day to encourage both employees and consumers across the country to take part in a variety of volunteer activities. Held each year on May 1 (5/01), the name "501 Day" is adopted from the legendary Original 501 jean which was invented by Levi Strauss & Co in 1873.

On May 1, hundreds of employees from Levi Strauss & Co. headquarters and offices across the country will volunteer with nonprofit organizations in their local communities.

Employees will participate in dozens of programs from providing companionship to isolated elders through the Little Brothers Friends of the Elderly organization to gardening at the AIDS Memorial Grove.

In San Francisco, Goodwill assistant store managers will "shadow" Levi Strauss & Co. employees at the Levi's Store in Union Square to learn about everything from store operations and greeting customers to stocking the displays.

The Goodwill managers, who also train program participants for jobs in the retail industry, will then apply their lessons
learned to the Goodwill program.

Levi Strauss & Co

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