Red Tab Collection - the guide to effortless style
25 Apr '08
2 min read
The tops also complement the versatile color story in this collection. Inspired by the carefree and easy looks of the beatnik and 80's generations, colorful graphic tops in various cuts have been designed to add personality to the outfits. All in all, these tops can be mixed and matched effortlessly with bottoms to create overall trendy outfits!
To effectively deliver the 'Mix It Up' message, the collection will be supported by a below-the-line campaign that creatively illustrates the concept of mixing and matching tops and bottoms of different silhouettes and colors for the latest look. Rubik-cube inspired creatives will be featured in store window displays, retail design, jeans tags, and giveaway paper bags and cubes.
The Levi's Red Tab Spring/Summer 2008 collection is now available in all Levi's Stores across Asia.