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hessnatur enlists designer Miguel Adrover as Creative Director

26
Apr '08

This summer, hessnatur gives new meaning to smart dressing. An environmentally and socially responsible apparel company, hessnatur, founded in Germany in 1976, has a history of conscientiousness and commitment to both the earth and the people who inhabit it.

For its US launch, hessnatur enlisted world-renowned fashion designer Miguel Adrover as creative director. Available via the web beginning this summer and in catalogue in the fall, hessnatur believes that clothes are more than what you wear, they're how you choose to live.

"We are very pleased to introduce hessnatur to the US market. Americans, we truly believe, are ready to embrace a way of dressing that is kinder to the earth and the people who live on it," said Managing Director of hessnatur, Wolf Luedge.

"Miguel Adrover is a unique talent, whose dedication to environmentalism is apparent in not only his garments but in the way he lives his life. Miguel brings an exciting level of creativity and inspiration to us."

hessnatur will be debuting in July with an internet store via hess-natur.com, followed in September by a catalogue. Apparel for both women and babies will be available, including 100% organic clothing for babies and 100% natural for women, most of which is organic cotton, wool, linen and silk.

hessnatur's commitment to the quality of the clothing is matched by a commitment to the quality of the lives of those who create the clothing, and to those who wear it.

Recognized as an organic pioneer, hessnatur initiated the world's first organic cotton farming project in Sekem, Egypt, in 1991.

hessnatur's social and environmental work was recognized this year at the World Economic Forum in Davos, Switzerland, where the company was the recipient of the Public Eye award.

As creative director, Adrover was a natural choice for hessnatur. Known around the world for his daring, avant-garde designs and frequent use of recycled materials, Adrover has been celebrated in the pages of the leading fashion magazines.

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