United States Of America : MIF endorses Coolibar's sun protective apparel & swimwear lines

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MIF endorses Coolibar's sun protective apparel & swimwear lines

07
May '08

This spring, Coolibar, the nation's leading provider of quality sun protective clothing, receives the distinct honor of becoming the Melanoma International Foundation's (MIF) first officially endorsed sun protective apparel.

MIF provides melanoma family/patient support through their helpline and moderated forum, as well as early detection/prevention awareness education for all ages.

In recognition of Coolibar's mission to help families stay safe in the sun, MIF is recommending Coolibar's clothing and accessories to consumers across the nation.

According to MIF's President and Founder, Catherine Poole, a melanoma survivor and author of Melanoma Prevention Detection and Treatment, "In addition to seeking shade and avoiding the prime hours of sun exposure, we recommend Coolibar sun protective clothing to our community, their families and those who seek advice on how to avoid getting melanoma but still want to enjoy being outdoors."

MIF only endorses products that are proven to be sun protective by an independent laboratory and does not accept compensation for their endorsement.

"The Foundation's support of Coolibar's products further encourages us to continue innovating and providing the very best in sun protection," said John Barrow, founder and president of Coolibar. "We're honored to receive their first endorsement."

Coolibar has received several other honors including becoming the first apparel line to receive the Skin Cancer Foundation's recommendation.

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