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Bare Necessities to launch first print catalogue

08
May '08

Bare Necessities, the premier Internet retailer for brand name intimate apparel, is entering the direct mail business with the launch of its first print catalog.

The catalog provides a new way for customers to shop with Bare Necessities, whose website is the largest Internet specialty retail website for branded intimate apparel. Bare Necessities launched its Website in 1998.

The new catalog showcases not only the sexier side of intimate apparel that ordinarily comes to mind when one thinks of lingerie, but also the practical, everyday items and wardrobe staples that women rely on regularly, such as sport bras, shapewear, minimizers and t-shirt bras.

The result is an elegant and sophisticated magazine-style catalog that features a vast array of lingerie styles, and one of the very few to offer a range of brand names and designers.

"The launch of a print catalog is the next logical extension of our brand," said Noah Wrubel, CEO of Bare Necessities.

"Our catalog features all the latest styles from the most sought-after lingerie designers, and provides an exciting new option for our customers. The print catalog will enable us develop and maintain relationships with our customers in new ways."

The beautiful, 32-page full-color catalog will feature an assortment of bras and lingerie from top intimate apparel designers, including Wacoal, Chantelle, Nike, Le Mystere, Hanro, Calvin Klein, Panache, Spanx and more.

Highlights include a Hanky Panky sleepwear set exclusive to Bare Necessities, and Wacoal Luxe, the new luxury collection from Wacoal which is featured on the catalog's cover.

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