Mothers Work sees a strong improvement in April sales

09 May '08

3 min read

The comparable store sales decrease of 14.8% for April 2007 was unfavorably impacted by approximately 4 to 5 percentage points due to having four Saturdays in April 2007 compared to five Saturdays in April 2006, as well as the earlier timing of Easter in 2007 compared to 2006 (April 8, 2007 compared to April 16, 2006).

During April 2008, the Company opened two stores, including its 16th Destination Maternity Superstore, and closed ten stores, including six store closings related to Destination Maternity stores opening during April and May of 2008.

As of the end of April 2008, the Company operates 758 stores, 771 leased department locations and 1,529 total retail locations, compared to 793 stores, 820 leased department locations and 1,613 total retail locations operated at the end of April 2007.

Rebecca Matthias, President and Chief Creative Officer of Mothers Work, noted, "We saw a strong improvement in our sales trend in April compared to our March sales performance, as we experienced more Spring-like weather, began to anniversary much weaker sales results from a year ago and continued to refine our merchandise assortments and our in-store merchandise presentation.

Our reported comparable store sales increased 2.3% for the month, and this was achieved despite an Easter and calendar shift impact which we estimate hurt our reported comparable store sales by approximately 2 to 3 percentage points.

Mothers Work Inc

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