Home / Knowledge / News / Apparel/Garments / Fashion Fantasy defines 'The Chat of a New Generation'

Fashion Fantasy defines 'The Chat of a New Generation'

13
May '08
Social networks are big business but are shy on value to Moms who care about the safety and productive engagement of their tweens.

That's not the case, a social network and virtual world created by R. Lilly Tuckerwear, Inc, where members run their own virtual businesses. These tweens chat about their designs and stores and are seriously focused on being financially successful.

In the Fashion Fantasy Game tweens earn currency (Fashion Buckz) by selling their clothing and designs, and through contests and salaries while they use their earnings to design, produce and advertise. "How's Biz!" is the most frequently asked question in this dress-up game.

Some members report that teachers are now incorporating the game in their curriculum. "We are thrilled to see the girls actively competing in a skill-based game that takes concentration, effort and imagination," says Nancy Ganz, who created this dress-up game for her daughter and her friends, "and they love talking about the game and the contests!"

The Fashion Fantasy Game is a fashion game for girls, where players talk to each other about growing their businesses and "virtually" solve the issues confronted in a real-life economy.

The Help section provides detailed explanations of complicated business concepts while the Glossary exposes players to essential fashion terms.

This social network is bringing a value to end-users that parental gatekeepers appreciate. Mom/Entrepreneurscreated Fashion Fantasy Game.com because they wanted to engage the imagination of tweens in a productive activity that feeds a positive self-image. "This is a social network that we are proud to show off to other Moms," states partner Nancy Jackson Hodin.

The growth of registered tween players is now at around 10,000 per week. These tweens are part of the 66% of US Internet users who generally spend time in social networks on a monthly basis.

The popularity of this game is due in part to its focus on girls who, according to a Pew Internet & American Life Project, are more likely than boys to be blogging and creating social network sites.

R. Lilly Tuckerwear Inc


Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Davide Maccabruni,

Davide Maccabruni

Schärer Schweiter Mettler (SSM) manufactures and supplies textile...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search