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Taylor Swift to be face of 'This is L.e.i. Country' Campaign

14
May '08

Taylor Swift, said, "When I'm onstage I'm likely to be wearing sundresses and cowboy boots, but when I'm offstage, hangin' with my friends, songwriting or taking care of business, my comfort zone is a great pair of jeans. L.e.i. jeans fit great and look great, and the price is right. I love the jeans and I love what L.e.i. stands for, Life. Energy. Intelligence."

The "This is L.e.i. Country" campaign will be shot by world famous photographer Peggy Sirota, and will debut in August issues of select fashion and entertainment magazines, including Teen Vogue, Cosmopolitan, Seventeen and US Weekly. In addition, the campaign will feature an extensive online component targeting the junior girl audience, which will include sweepstakes and contests tied to meeting Ms. Swift and attending her concerts.

Widely hailed as the first bonafide country music star of the MySpace generation, 18-year-old Taylor Swift currently has singles climbing both the country and pop radio charts. At the age of 17, Taylor became the youngest person to single-handedly write and sing a number-one country single entirely on her own ("Our Song" spent 6 consecutive weeks at #1 atop Billboard's Country Singles Chart), and she is the first female solo artist in country music history to wrote or co-write every song on a platinum-selling debut CD. At 14, she signed a publishing deal with Sony/ATV Music, and in 2006 released her self-titled debut CD on Big Machine Records. Taylor Swift has reached triple-platinum (3 million sales) status and has spent 18 weeks so far in the No 1 position atop Billboard's Country CD Sales Chart.

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