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New Era Cap signs three-year contract with Perfect Game

16
May '08
New Era Cap, the official on-field cap provider to Major League Baseball, announced that it has signed an agreement to have Perfect Game USA (PG) become a national dealer
for the Company.

PG will concentrate its efforts on providing New Era caps to high level travel, tournament and high school baseball teams across the country as well as the nation's top amateur prospects.

Darrell De Bey, Director Alliances/Corporate at New Era said "Perfect Game is as dedicated to baseball as we are and we're thrilled to be working with them. They offer our brand more visibility and credibility with the elite teams and prospects playing the game."

The three year partnership will consist of New Era sponsoring an extensive awards program, as well as a New Era "Most Valuable Player" and "Most Valuable Pitcher" award at every World Wood Bat Association (WWBA) and Baseball Championship Series (BCS) national tournament that will be announced by PG.

PG also agreed to have every player who attends a PG showcase outfitted in a New Era 59FIFTY fitted cap, in addition to other programs and efforts to be established over the coming year.

"We feel this new partnership with New Era fits us perfectly," said Jerry Ford, president of Perfect Game. "The programs we develop together will help amateur baseball receive much added exposure.

Our major interest involves promoting the game at all levels, so we strive to align ourselves with the very best people at the top level of baseball. When it comes to caps, the New Era name stands alone.

We are very proud to join forces with New Era, they are one of Major League Baseballs most important partners. Certainly, New Era will be one of our most important partners."

New Era Cap


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