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Specialty retailer PacSun hires Wendy Burden, COO

Oct '05
Surf & skate inspired apparel seller Pacific Sunwear of California Inc (Pac Sun) announced that Wendy E. Burden has been appointed to the position of Chief Operating Officer (COO) effective November 8, 2005. Ms. Burden will report to Seth Johnson, the Company's Chief Executive Officer, and will be responsible for store operations, real estate and store construction, information systems, and the Company's distribution center.

Ms. Burden brings to Pacific Sunwear more than 24 years of experience, spending her last six years with Victoria Secret Stores, a division of Limited Brands Inc, where initially she served as Executive Vice President of Operations and Administration, and most recently held the position of Vice President of Business Strategy and Operations.

Prior to Limited Brands, Ms. Burden spent 18 years with PepsiCo Inc serving in various positions including Vice President and General Manager of Pepsi-Cola Bottling Company, Vice President and Chief Financial Officer of Eastern Europe for Pepsi-Cola International and Vice President and Chief Financial Officer of Pepsi West.

Chief Executive Officer Seth Johnson commented that he is very excited to welcome Wendy to Pacific Sunwear's senior management team. Her strong background and experience will enable her to make a significant contribution to our future growth and success.

Ms. Burden earned an M.B.A. in Finance from the New York University Stern School of Business and a B.S. degree in Computer Science and Mathematics from the University of Albany.

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