Home / Knowledge / News / Apparel/Garments / Nuance opens dedicated UEFA EURO 2008 stores
Nuance opens dedicated UEFA EURO 2008 stores
21
May '08
The UEFA Euro 2008 European Football Championship will be held in Switzerland and Austria between June 7 and 29. To celebrate the event and service the international fan community, The Nuance Group has opened two dedicated UEFA EURO 2008 stores at Zurich and Geneva airports.

Both temporary stores are located landside in the airports' general visitors' area and cover roughly thirty square metres each. Accessible from three sides, the stores offer a maximum shop front to passers-by, encouraging them to browse the offer at their leisure.

The product assortment comprises a wide range of T-shirts in different national colours, footballs, games, pins, caps, mugs, travel luggage etc. Within the stores, LED screens depict great football moments from the European Championships and add to the excitement created by the highly visible stores.

Stephan Salvisberg, Managing Director, The Nuance Group Switzerland, commented: “With Switzerland hosting an event of the importance of the UEFA EURO 2008, it was clear to us and our airport partners that we wanted to provide an adequate shopping offer targeting fans at Zurich and Geneva airports. We are confident that our stores will contribute to the positive image of Switzerland as the event's host country for fans flying into and out of Switzerland.”

Philippe Margraff, Commercial Director of UEFA added: ”UEFA 's goal is to reach the fans. The airports are high traffic areas and therefore a great way to achieve this goal. We are pleased to have a collaboration with a professional retail industry company such as Nuance Group.”

Patrick Graf, Head Marketing Retail, Unique Zurich Airport, went on to add: “Given its perfect integration into the public transportation system, Zurich Airport is a very important hub not only for airline passengers, but also for people travelling by train, bus or private car. During the UEFA EURO 2008, an area for public viewing will be located next to the UEFA EURO 2008 store, making this the perfect location for the temporary shop.”

The Nuance Group


Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search