Alabama women now have access to Intellifit Measurement System

22 May '08

3 min read

Now through July 21, 2008, the Lane Bryant Outlet store at the WaterMark Place Outlet Center in Bessemer, AL, is hosting the Intellifit Body Measurement System, a "Virtual Fitting Room" used to garner precise body measurements in just ten seconds.

Lane Bryant and Petite Sophisticates (both divisions of Charming Shoppes Inc) are using the Intellifit system to collect data for one of the first national studies geared to identify the true measurements of plus size and
petite women.

This is the first time Intellifit, (the only scanner in the world in which customers are measured fully clothed), has been used in Alabama.

Lane Bryant and Petite Sophisticates invite women from across Alabama to step into Intellifit to obtain accurate measurements and to be part of the
study.

Any adult male or female can enter the high tech, see-through, 8 foot high, 7 foot wide, Intellifit booth and be measured by the machine in 10 seconds.

Customers who use the machine will receive a print out with five key measurements: bust or chest, waist, height, seat and crotch elevation (in seam).

Measurements are accurate to 1cm. Women whose measurements fall within the size parameters for Lane Bryant and Petite Sophisticates (14W-28W and 0-14 petite, respectively) will be counted in the study.

Lane Bryant Outlet is giving each woman who is measured by the machine a $5 gift certificate as a gesture of appreciation for their participation. The vertical "wand" in the Intellifit System rotates around the fully clothed customer in about ten seconds.

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