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Mr Vieth joins Maidenform's Executive Team

28
May '08

Maidenform Brands Inc a global branded marketer of intimate apparel, announced the appointment of Christopher W. Vieth as Chief Operating Officer and Chief Financial Officer, effective May 27, 2008.

In this role, which includes the newly-created position of Chief Operating Officer, Mr. Vieth will be a key member of Maidenform's executive team, leading the Company's operational, financial and information technology functions.

Mr. Vieth has built a career of developing and implementing business strategies that have resulted in successfully driving financial performance for public and privately held companies. He will report directly to Maidenform's Chief Executive Officer and Vice Chairman, Thomas Ward.

Mr. Vieth, 43, joins Maidenform from Blue Tulip Corporation, where he served as Chief Administrative Officer and Chief Financial Officer since November 2006.

Prior to that, Mr. Vieth was Chief Financial Officer for Dow Jones and Company where he spent six years also serving as Vice President of Finance and Chief Accounting Officer.

From 1995 to 2000, Mr. Vieth held senior finance and operational positions at Barnes & Noble, Inc., including Vice President and Controller. Mr. Vieth spent seven years at Amerada Hess Corporation, from 1987 to 1995, in the financial planning and control division.

"Chris has a strong track record of building and driving successful global businesses," stated Thomas Ward. "His extensive financial, operational and strategic experiences make him a valuable addition to Maidenform's senior management team.

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