>>
Home / Knowledge / News / Apparel/Garments / Fashion icon Jonas Bevacqua & Courvoisier bring Pop-Up Shop

Fashion icon Jonas Bevacqua & Courvoisier bring Pop-Up Shop

28
May '08
The House of Courvoisier (HOC) LRG Pop-Up Shop Tour wrapped up in style at Reed Space, in New York City, on May 15th.

Courvoisier teamed with Jonas Bevacqua, co-founder of lifestyle clothing brand Lifted Research Group (LRG), and a self-made man, to join their "Find Greatness Within" campaign.

Recently, Complex Media helped Courvoisier (CV) and LRG bring this campaign to life with a temporary, co-branded retail experience called the "Pop-Up Shop."

The shops were featured in five major U.S. cities, launching on April 17th in Los Angeles, and then moved on to San Francisco, Houston, Miami and New York.

They showcased co-branded designs, personally customized by Bevacqua. His designs are a reflection of the greatness that Courvoisier asks consumers to seek and find within themselves. The shops were also a showcase for Courvoisier's newest marque, Exclusif.

"Courvoisier is a trendsetter in the spirits industry and is the cognac of choice for the self-made man," said MT Williams, brand manager, Courvoisier Cognac.

"Jonas epitomizes what the self-made man is, and he is clearly a trendsetter in the fashion industry with his LRG line. Both brands offer the consumer a luxurious feel and experience."

Each store "Popped-Up" in its host city for three days and displayed Courvoisier and LRG co-branded items. The first night of each stop on the Pop-Up Shop tour featured a private, media-only reception, a tour of the of the Pop-Up Shop and a tasting and brand education, followed by party, where specially-invited consumers sipped on signature Courvoisier Exclusif cocktails, while they enjoyed the sounds of some of music's hottest DJ's.

A "Guide to Style" handbook was also available to consumers to preview the tour. Merchandise from the Pop-Up Shops will be available for auction on the eBay website until June 2nd.

Courvoisier


Must ReadView All

Pic: Shutterstock

Textiles | On 1st Jul 2022

New Zealand & EU conclude negotiations on major free trade deal

New Zealand and EU have concluded negotiations on a major free trade...

Pic: DCStockPhotography/Shutterstock

Textiles | On 1st Jul 2022

WB to provide $1.03 bn aid for regional trade in Bangladesh, Nepal

Regional trade in Bangladesh and Nepal is set to receive a shot in...

Pic: 123rf.com

Apparel/Garments | On 1st Jul 2022

Bangladesh’s garment exports rise 34.87% in July-May 2021-22

Readymade garment (RMG) exports from Bangladesh increased by 34.87...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

Textile Industry, Head honchos

Textile Industry
Head honchos

Hopeful that issue will be resolved by first half of 2022

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Hugo De Boon & Koen Meerkerk,

Hugo De Boon & Koen Meerkerk

Using discarded mangoes that are no longer consumable and usually have...

Nishant Poddar,

Nishant Poddar

Since 2015, Universal Sportsbiz Pvt. Ltd. (USPL) has been shaking up the...

T Rajkumar,

T Rajkumar

<div>Confederation of Indian Textile Industry (CITI) being one of the...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Ricardo Fernandes, Trim NW

Ricardo Fernandes
Trim NW

Trim NW, Lda. Is a producer of industrial nonwovens and nonwoven fabrics...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Prakruti Gupta Rao & Navin Rao, Brand - The Kaftan Company

Prakruti Gupta Rao & Navin Rao
Brand - The Kaftan Company

The Kaftan Company (TKC) is India’s most recognised brand for kaftans,...

William Lundgren, Label - Bite Studios

William Lundgren
Label - Bite Studios

BITE Studios is a Sweden-based luxury womenswear label with a mission to...

DR. M.M Kariappa, Vogue Institute of Art and design

DR. M.M Kariappa
Vogue Institute of Art and design

<div>Dr. MM Kariappa started Vogue Institute of Art &amp; Design in the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Color Service s.r.l.
Marzoli Machines Textile s.r.l.
Sportswear Company Spa
Performance Days
Esprit Europe Services GmbH
Woolmark Services India Pvt. Ltd.
Vardhman Textile Ltd
Aquarelle Clothing Limited
Tory Burch Hong Kong Ltd
Sainsbury's Argos Asia Limited
Rayonese Textile Inc., Division de Culp Inc.
Inter Expo Center Ltd.
IDH – The Sustainable Trade Initiative
Puma
APLF Limited
Lenzing Aktiengesellschaft
Splash
Shanghai  Aige Exhibition Service Co., Ltd
Grasim Industries Limited
The Top Form Brassiere Manufacturing Company Limited
Jiangsu Yingyang Nonwoven Machinery Company Limited
Copenhagen Fashion Summit
Lisa S.P.A.
T.T. Limited
Hela Clothing Pvt Ltd
Messe Duesseldorf
Centric Software
Rieter India Private Limited
Weitmann & Konrad GmbH & Co. KG
Meera Dyestuff Industries
Green Fibre
Tuyap Tum Fuarcilik Yapim A.S.
Chico’ FAS
GHCL LIMITED
UBM China (Shanghai)
X-Rite Asia Pacific Limited (HK)
Restoque S.A.
Applied DNA Sciences Inc
The LYCRA Company Singapore  Pte. Ltd
Haelixa AG
Lectra Technologies India Pvt Ltd.
Arvind Limited
THE BOMBAY DYEING ;& MFG.CO. LTD
Pt. Peraga Nusantara Jaya Sakti
BIMBA ;& LOLA SL
GERBER TECHNOLOGY LTD.
Thai Trade Center
C;&A Sourcing International Ltd
Midas Clothing Limited
Truetzschler India Private Limited
FESPA (Reigate)
International Sourcing Expo Australia
Alison Hayes Romania
Comasia Limited
MAS Active / MAS Kreeda / MAS Bodyline
Bluestem Global Sourcing Limited
Sateri (Jiujiang) Fiber Co.,Ltd
International Textile Manufacturers Federation
Cat Tuong Real Estate Group Joint Stock Company
Flainox S.r.l.
Eurofins BLC Leather Technology Centre Ltd
Equinox Impex India
DuPont de Nemours, Inc.,
Shima Seiki Mfg. Ltd.
OVS Hong Kong Sourcing Ltd.
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Loris Bellini S.r.l.
Indo Tex
COTTON COUNCIL INTERNATIONAL
Datacolor AG Europe
Decathlon
The LYCRA Company Singapore  Pte. Ltd
Groz-Beckert KG
LC Waikiki
Xtema - Thomas Lebherz Textilmaschinen
Messe Frankfurt Exhibition GmbH
Newtech Textile Technology Development (Shanghai) Company Limited
Coats Digital
IKEA of Sweden AB
TEXVALLEY MARKET LIMITED
Varner AS Retail
Page Industries Limited (Bangalore)
Eastman Chemical Company
SHAHI Exports Pvt Ltd
Lottmann Communications
J ;& P Coats
Guess Europe Sagl,
Karl Mayer Textilmaschinenfabrik GmbH
Mesdan SPA
Helly Hansen Far East Ltd
Under Armour Global Sourcing Ltd
Asos
Rosset ;& Cia Limited
Infor (Hong Kong) Limited
Italian Trade Commission
Permoda(Koaj/Armi/Pronto/Bkul)
Amazon China
IIGM Private Limited
KIABI
Aleph Srl
N9 World Technologies Private Limited
Istanbul Fuarcilik A.S.
Bluesign Technologies Ag
Maceton Limited
TÜYAP IHTISAS FUARLARI A.S.
IFF Media Ag - International Media Services
SYNERGIES HONG KONG LIMITED
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Coats Digital Limited
Stahl Holdings B.V.,
Dow Silicones Corporation
NV Michel Van de Wiele
Recron Polyester from Reliance Industries Limited
Seasalt Limited
ITMA Services Pte Ltd
Mayer & Cie. GmbH & Co. KG
H;&M Hennes ;& Mauritz (Far East) Ltd
Thermore (Far East) Ltd.
DyStar India Pvt. Ltd
Groz-Beckert East Asia LLP
Recron Polyester from Reliance Industries Limited
Hirdaramani International Export Private Limited
EPCH
Jindal Worldwide Limited
Zydex Industries
Lacoste (Wanchai)
EMBEE CORPORATION
China World International Exhibition Company Limited
Abit
Colours India Inc
FULGAR SpA
Phong Phu international JSC (PPJ)
Gloria Jeans
Zünd Systemtechnik AG
Saurer Textile Solutions Pvt. Ltd.
NITI Aayog
CGS Inc.
VNU Exhibitions Asia
Huntsman (Singapore) Pte Ltd
Indofil Industries Limited - Specialty & Performance Chemicals Division
Boardriders Asia Sourcing Limited
Chori Company Limited
Taiwan Textile Federation (TTF)
Vianney Textil Hogar S.A. De C.V.
Target Corporation (MN)
Brückner Trockentechnik GmbH & Co. KG
Lenzing Aktiengesellschaft - India
Tommy Hilfiger
G-Star Raw C.V.
Etam Group Strategy Hong Kong Limited
Officina Meccanica Dora Enrico Srl
Kornit Digital Asia Pacific Ltd
Palexpo SA
Tchibo GmbH
Calvin Klein
Thai Acrylic Fibre Company Limited
H. Stoll AG & Company KG
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
BRINKMANN GMBH
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Walmart
TESCO INTERNATIONAL SOURCING LIMITED
K AND D ITMACH EXPOSITIONS LLP
USTER
JES MEDIA, INC
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Tradewind International Servicing
Savio Macchine Tessili S.P.A.
John Varvatos
Lifestyle
BTSR International S.P.A.
Aramark Uniform ;& Career Apparel, LLC
Lululemon Athletica Inc
Gap International Sourcing Limited
TESTEX AG, Swiss Textile Testing Institute
GIOVANNI BOZZETTO S.p.A.
EUROVET ASIA LTD
J ;& P Coats
BIANCA
Nihalani Events Management
Datatex Consulting Srl
Gatsby Africa
Brandix Lanka Limited
Benetton Group
Kern – Liebers Textile
Babyshop
PVH Corporation
Sportmaster Ltd.
KAS Direct Sourcing
G.A.S. unternehmenskommunikation gmbh
Reiter India Private Limited
Gokaldas Exports Limited
Nandan Denim Limited
CSGIA(China Screen Printing & Graphic Imaging Association)
Itema Weaving (India) Private Limited
ZAITEX spa
Desigual - ABASIC, S.A.
Landmark Group
Alix Partners
BTC Textiles LLC

July 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search