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Levi's New Delhi celebrates 135th birthday of the 'jean'

28
May '08

Levi's celebrates the 135th birthday of the jean with Timeless Jean Fest at Levi's Square, South Extension, New Delhi.

Levi's the brand that invented the blue jean in 1873 celebrates 135 years of being at the forefront of youth fashion with the Levi's Timeless Jeans Fest at Levi's Square, South Extension, New Delhi.

Starting 23 May 2008, Levi's lovers will have an opportunity to join the celebrations that surround the festivities.

The Levi's Timeless Jeans Fest promises to paint this icon in vivid Technicolor from replicas of original Levi's jeans through the ages available on sale in the Levi's Vintage Clothing section, to the option to crystallize and customize your pair of jeans with Swarovski crystal transfers or customized art, to fashion shows, free make-overs from Shahnaz Hussain, fashion stylists to guide you through your wardrobe choices, to guaranteed special gifts and offers, to a DJ spinning your fave tracks live the Levi's store at South Ex has all this and more and will be the place to be seen at this month-end!

On this occasion, Levi's which has been adopted by youth as their symbol of self-expression and freedom, allows youth to not only make Levi's jeans their own but also take over their Flagship store at South Extension! Three of the best fashion design colleges in Delhi face off against each other in a test of their store display & visual merchandising skills.

Fantastic prizes from Levi's await the winning team including a chance to work with the Visual Merchandising teams at Levi's! This is a to-die-for opportunity for any young gun looking to make it in the fashion industry so get to the Levi's store and vote for your favorites & your college. The final decision will largely be based on consumer opinion so get to the store and get voting!

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