Zegna inspires Aussie wool industry with outlook
29
May '08
May '08
Fashion royal, Count Paolo Zegna di Monterubello, president of the Ermenegildo Zegna Group, has given the Australian wool industry encouraging praise, saying that he is 'confident' the industry will phase out mulesing by 2010.
Whilst in Sydney for the 29th Ermenegildo Zegna Vellus Aureum International Trophy, Count Zegna spoke about the future of the industry.
"We respect the efforts of the growers to do the job properly. I think they respect what we have done for wool."
"I think that mulesing today whether we like it or not, is the best of the worst. Not to mules the animal would make most of them die in a terrible way."
"Zegna and the Italian industry has reminded AWI that we want to receive constant updates on where they are in this process. We are confident it will be solved."
As head of the world's largest producer of high-end menswear, Count Zegna also highlighted the importance of youth to the fibre's future.
“We need to talk their language, understand what excites them – it needs to mean something to them and be innovative and fashionable.”
No doubt Australian Merino wool will be taken to the youth market through shop windows everywhere under the Zegna label as the company continues its aggressive expansion campaign.
Zegna has recently opened stores in Sydney, Sao Paulo, Brazil, and its first flagship store in the US in New York.
Whilst in Sydney for the 29th Ermenegildo Zegna Vellus Aureum International Trophy, Count Zegna spoke about the future of the industry.
"We respect the efforts of the growers to do the job properly. I think they respect what we have done for wool."
"I think that mulesing today whether we like it or not, is the best of the worst. Not to mules the animal would make most of them die in a terrible way."
"Zegna and the Italian industry has reminded AWI that we want to receive constant updates on where they are in this process. We are confident it will be solved."
As head of the world's largest producer of high-end menswear, Count Zegna also highlighted the importance of youth to the fibre's future.
“We need to talk their language, understand what excites them – it needs to mean something to them and be innovative and fashionable.”
No doubt Australian Merino wool will be taken to the youth market through shop windows everywhere under the Zegna label as the company continues its aggressive expansion campaign.
Zegna has recently opened stores in Sydney, Sao Paulo, Brazil, and its first flagship store in the US in New York.
Wool Is Best
Must ReadView All
Apparel/Garments | On 19th Feb 2019
US holiday retail sales grew 2.9% to $707.5 bn in 2018
Holiday retail sales during 2018 in US grew a lower-than-expected 2.9 ...
Fashion | On 19th Feb 2019
6.6% average annual sales growth in Italy's fashion sector
The Italian fashion sector accounted for 1.3 per cent of its economy...
Textiles | On 19th Feb 2019
Boosting yarn production can revitalise Bangla silk sector
Boosting yarn production in Bangladesh could help revitalise the silk ...
Interviews View All
Anshul Sood
Oceedee
‘Indian footwear market is nascent and largely a trend follower’
Top executives
Machinery Company
We will promote latest technologies at ITMA Barcelona
Amardeep Singh
Orient Craft
'In export markets, the trend in terms of embroidery, is towards matte...
<div>Italian company Tecnomeccanica Biellese specialises in planning and...
Karan Behal, founder and chief executive of top-selling brand...
Germany-based Gmöhling is a leading manufacturer of aluminium containers...
Kevin Nelson
TissueGen
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
Lynda Kelly
Suominen Corporation
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Eamonn Tighe
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Mike Hoffman
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Nisha Chanda
Whistling Woods International School of Fashion
<div>A lack of upgraded courses in costume designing and fashion as per...
Samar Firdos
Arvind Ltd
<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...
Leave your Comments
Recommended
