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adidas unveils OLP range of apparel, caps, stoles & bags

04
Jun '08

adidas, the world's number one football brand and Official Partner of the EURO 2008 announces the launch of its exclusive range for football extravaganza of the year.

This sporty and stylish new range celebrates the spirit of EURO 2008 and invokes the drama, passion and visual appeal associated with Europe's premier football event.

The highlight of this exclusive collection is the athlete inspired graphic range featuring iconic players like Michael Ballack, Arjen Robben, Bastian Schweinsteiger.

Commenting on this new collection, Andreas Gellner, Managing Director, adidas India said, “adidas has a long tradition and rich history fielding the sport of football.

We take great pride in being the World's leading football brand and as the Official Partner of the EURO 2008 are very excited about the launch of the most comprehensive fan range launched by a sports brand in India Football fans in India can now feel like a part of their favourite team, by donning the same gear as their sporting heroes while cheering them.”

The new OLP range comprises apparel, caps, stoles, bags and soccer balls in an array of colours inspired by the various countries participating in the tournament.

The collection features the insignia of the flags of participating countries, and the range stands out with its dramatic palette of colours starting with light scarlet and light old gold, going on to the classic white, black and finishing with collegiate orange, air force blue, cobalt and lots more.

National symbols like the Eagle for Germany, the Bulldog and Red Roses for England and the Rooster for France have been used as design elements in the exciting graphic t-shirt range.

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