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Its time to replace your old undergarment says Jockey

06
Jun '08
Just in time for Father's Day, Jockey is revealing the true age of men's underwear and it's not a pretty sight! Stretched out and stained, lots of dads' drawers beg to be replaced.

A survey released from Jockey International Inc reveals that more than a quarter of men in America (26%) own underwear that is five or more years old, and are in need of replacement, and a shocking 11 percent of men own underwear that is aged over a decade! Sadly, if you peek into men's unmentionable drawers across the country, you are likely to find underwear that is not in wearable condition.

Additional Survey Findings:
- Age Matters When asked the true age of their underwear, men admit to owning pairs 3-4 years old (24%); 5-9 years old (13%); and 10 or more years old (11%).
- Oldies, Not Goodies These ancient undergarments don't always stand the test of time. Seventy-seven percent admit that their old drawers are tattered, discolored, or stained. Just a small group of Americans
- (23%) say theirs are just like new!
- Time to Let Go Men admit that they are holding on to old underwear despite the fact that it no longer fits (15%); has lost elasticity (30%); is stained/not the original color (36%); or is covered in holes (14%).

Rescue Dad from his top drawer time-warp with Jockey's 3D-Innovations underwear this Father's Day.

Jockey analyzed body scans of thousands of people to develop the technologically-advanced 3D Collection, which features a unique eight-way stretch construction and fabric that fits like new after every wash.

Plus, there are several great styles for every man's preference, all of which are stylish and look great

- Mom will appreciate that!

Survey Methodology:
The surveys, conducted in collaboration with Kelton Research, polled 1,001 adults across the country from May 2 - 6, 2008.

The data was then broken down further to target men; a total of 501 men were surveyed. Margin of error: +/- 3.1 percentage points.

Jockey International Inc


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