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TTB Marketplace signs licensing agreement with Nickelodeon

12
Jun '08
TTB Marketplace LLC, a premier online brand development and performance resource for licensed character products, announced its debut agreement with Nickelodeon, the most-watched television network by kids in the United States, to offer a full array of apparel and sportswear options featuring the complete lineup of Nickelodeon characters.

TTB Marketplace will be able to offer officially licensed Nickelodeon apparel, showcasing all of Nickelodeon's characters, from the widely popular to those supporting characters that are rarely seen in merchandise lines.

In addition to offering a wider variety of characters than the mainstream retail stores make available, TTB Marketplace e-tail partners TysToyBox.com and AllAboardToys.com will be able to offer personalization options for consumers seeking Nickelodeon apparel via their online stores.

The multi-year agreement between TTB Marketplace and Nickelodeon covers apparel and sportswear licenses only, extending across all of Nickelodeon's current brands including: Blue's Clues; Dora the Explorer; Go!, Diego, Go; Avatar the Last Airbender; The Backyardigans; SpongeBob SquarePants; The Wonderpets!; and Ni-hao, Kai Lan.

"We are very excited to be the sole online-only destination for the full breadth of Nickelodeon characters," said Ty Simpson, CEO of TTB Marketplace.

"Some characters don't get as much attention in merchandise, and we can now supply apparel for Boots as well as Dora, Mr. Salt from Blue's Clues, and SpongeBob's pals Sandy or Gary through our agreement with Nickelodeon.


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