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Horny Toad activewear acquires Nau
25 Jun '08
5 min read
Nau will re-emerge with a smaller core team focused on product and brand development. Its products will continue to be sold through its website, nau.com, but rather than continuing to sell through its own retail outlets, Nau will begin partnering with other select, like-minded retailers. In Portland, the plan will be to introduce Nau at the Lizard Lounge in Fall '08.
Most importantly, Nau will hold on to the vision that formed the essence of its distinctive brand. Therefore, Horny Toad is committed to maintaining and evolving Nau's Partners for Change program to continue giving a percentage of every sale to organizations working for positive change, and as always, involving customers directly in that giving process.
In the mean time the old Nau, Nau Inc (we'll call it version 1.0) will continue to sell the remainder of its Spring/Summer line at reduced prices into the month of July at nau.com. During this period, Nau version 1.0 will not offer any returns or exchanges.
As part of the version 2.0 re-launch one of the first tasks will be to reignite Nau's blog, The Thought Kitchen. Serving as Nau's first public face when it was posted back in August of 2005, the blog will continue as a place where people can learn about and discuss Nau's progress among many, many other topics.
So stay tuned. Nau will be reorganizing, consolidating and working like hell to get everything in place for their fall launch.
"We're so pleased to have a second chance to make the Nau concept work. It seemed like such a shame to lose a brand that had harnessed so much enthusiasm and passion and talent and had resonated with so many in such a short amount of time," said Hal Arneson, whom Horny Toad hired as Nau's Creative Director.
"Now, we have a new lease on life. We're confident with the help of our new colleagues at Horny Toad, many of whom we've worked with in the past and known for years, we can achieve our potential and grow this business into an enduring, innovative enterprise. Stay tuned!"
Most importantly, Nau will hold on to the vision that formed the essence of its distinctive brand. Therefore, Horny Toad is committed to maintaining and evolving Nau's Partners for Change program to continue giving a percentage of every sale to organizations working for positive change, and as always, involving customers directly in that giving process.
In the mean time the old Nau, Nau Inc (we'll call it version 1.0) will continue to sell the remainder of its Spring/Summer line at reduced prices into the month of July at nau.com. During this period, Nau version 1.0 will not offer any returns or exchanges.
As part of the version 2.0 re-launch one of the first tasks will be to reignite Nau's blog, The Thought Kitchen. Serving as Nau's first public face when it was posted back in August of 2005, the blog will continue as a place where people can learn about and discuss Nau's progress among many, many other topics.
So stay tuned. Nau will be reorganizing, consolidating and working like hell to get everything in place for their fall launch.
"We're so pleased to have a second chance to make the Nau concept work. It seemed like such a shame to lose a brand that had harnessed so much enthusiasm and passion and talent and had resonated with so many in such a short amount of time," said Hal Arneson, whom Horny Toad hired as Nau's Creative Director.
"Now, we have a new lease on life. We're confident with the help of our new colleagues at Horny Toad, many of whom we've worked with in the past and known for years, we can achieve our potential and grow this business into an enduring, innovative enterprise. Stay tuned!"
Horny Toad Activewear Inc
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