Home / Knowledge / News / Apparel/Garments / Clothing is a major sales factor in the outdoor industry
Clothing is a major sales factor in the outdoor industry
05
Jul '08
It's chic and functional: No wonder outdoor clothing is in such high demand. These practical and casual garments have become popular for both mountain tours and everyday use around town.

“Over the past few years, the entire nature sports movement has really taken off, making it a driving force for trends and fashions,” says Stefan Reisinger, Project Manager for OutDoor.

The international trade show features the entire range of outdoor clothing, from extreme mountain climbing gear to casual wear. OutDoor takes place 17-20 July 2008 in Friedrichshafen and is open exclusively for trade visitors.

Over 800 exhibitors – roughly 80 percent from abroad – will be represented at OutDoor 2008. Some 18,000 trade visitors and more than 800 media representatives from around the world are expected to attend this year's event.

Over the past few years, the European outdoor market has grown rapidly and continuously expanded its range of products. Although the outdoor sector used to focus mainly on equipment, clothing has been rapidly gaining in importance.

Nowadays, outdoor fashions do more than just meet the functionality requirements of nature sports - they are also making inroads into the world of urban streetwear and setting new fashion trends.

Clothing now occupies over 50 percent of the exhibiting area at OutDoor. “A few years ago, the focus was primarily on alpinism, expeditions and climbing - the target group was a fairly manageable number of 'adventurers' who placed top demands on their equipment,” says Reisinger.

Now outdoor clothing has entered the fast lane of the industry. The innovations developed here directly benefit the world of leisure fashions.

Virtually everyone enjoys spending their free time in a chic yet windproof, waterproof and breathable jacket. This has helped outdoor fashions to develop into a strong growth market with a huge market volume in Europe.

Outdoor dealers and the outdoor lifestyle market in Europe reported a 2.6-percent increase in sales in 2006 to 5.49 billion euros. Germany is Europe's largest outdoor market with 1.66 billion euros.

According to a current industry analysis by consulting firm BBE Retail Experts, outdoor sales in Germany are expected to rise by nearly seven percent (over 100 million euros) by the year 2011.

In the largest submarket alone, the outdoor clothing sector, experts anticipate sales to soar by nine percent over the next three years to 978 million euros.

“The demand here is significantly influenced by the fashion factor. Functionality remains important, but the fashion aspect is gaining in importance,” says Hansjürgen Heinick, who wrote the current industry analysis.

At the industry's top international exhibition, nearly all the relevant brands are showing their latest collections. The clothing ranges from high-tech and functional to light and casual.

No other event offers such a complete selection of products. “Functionality and fashion are merging. Top outdoor brands are offering fashion-oriented collections, while fashion labels are adding functional characteristics to their products,” explains Reisinger.


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search